Grounded plant advocacy

Your plants can't ask for help. So we built something that speaks for them.

PlantAdvocate reads your plant's real conditions — species, light, care history — and advocates on its behalf, in plain language. Every recommendation is grounded in a care catalog, not invented on the spot, and the catalog's researched facts are cited to the sources that published them.

SOURCES NAMED · AN UNKNOWN IS NEVER A PASS · CHECKS, NOT CHORES
Specimen No. 014
Monstera deliciosa
Living room · west-facing window
Last checked8 days ago
Soil thenDamp — left it
SunPartial, 3–6 hours
Advocacy note

"💧 Watering: logged 8 days ago, inside the 7–12 day window. Check, and act only if it's needed."

When advice can't show its work, your plant pays for it.

Generic advice treats every monstera, every window, every home the same. Plants don't fail because owners don't care — they fail because the signals get lost in translation.

01

Watering by the calendar

A reminder that only says "water" can't tell a dry pot from a damp one, so a plant gets watered whether it needs it or not.

02

No memory of what happened

Without a real history of your plant's care, every check-in starts from zero: when was it last watered, and was the soil still damp then?

03

Advice with no sources

Most care tips can't tell you where they came from. When one is wrong, you have no way to check it before your plant pays for it.

An advocate needs facts before it can speak.

PlantAdvocate doesn't generate care advice from thin air. It reasons over a species catalog whose researched facts are cited to the organizations that published them, such as NC State Extension, the Royal Horticultural Society and Missouri Botanical Garden. Then it gives your plant a voice.

PlantAdvocate is independent. The organizations it cites have not reviewed or endorsed it.

Its file

Curated species data

Recommendations start from your plant's exact species — light, water, soil, size, hazards — with each researched fact cited to its source, not a model's best guess.

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Its signals

Your plant's real history

Care logs, what each check found, and the growing area it lives in — the specific context no generic app has access to.

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Its voice

Plain-language advocacy

The two combine into a clear, specific recommendation — written as if your plant could finally tell you what it needs.

The database is the source of truth. Nothing gets invented.

This is the one rule we don't bend: advice comes from the catalog, never from thin air. Every care fact in the researched catalog is cited to the extension service or botanical garden that published it, and the app labels any older catalog fact that isn't cited yet. The check schedules, which PlantAdvocate wrote for 129 common plants, are not cited. The care engine's job is to reason over that data and communicate it clearly — never to invent it.

Give your plants an advocate.

PlantAdvocate is in beta on iPhone. Email us and help shape how it speaks up for the plants that can't speak for themselves.